We’re from Melbourne, Australia, founded by two moms on a mission to make parenting easier. Mon and Dan started b.box over 15 years ago with a cardboard prototype and a whole lot of passion. Today, they lead a team of over 90 people across Australia, Europe, and the US.

We continue to shake up the market with creative thinking, cool product ideas, and our quintessential Aussie can-do attitude and sense of fun.

We’re excited to bring our iconic, award-winning lunch and hydration products to US parents and kids looking for clever, cool, and considered solutions for healthy eating—and more value for fueling busy family life.

It all began with our first baby, the essential baby box—aka the b.box. And the name stuck. No matter what product they’re using, from drink bottles to lunchboxes, you’ll hear consumers say, “That’s my b.box”—the best brand endorsement of all!

We do! At our core, we’re problem solvers and creative thinkers, with over 135 awards for design excellence.

We shake up the market with products that empower kids and make parents’ lives easier. Every b.box product is designed and tested in consultation with parents and kids, ensuring they are intuitive, child-centric, and deliver quality, durability, and value—with a cool, modern twist. Because at b.box, we know kids will be kids, and we design for a kid’s life.

Kids are our inspiration—at every age and stage. We’re curious, creative, and we listen to consumers, big and small. We create FUNctional solutions, redefining everyday essentials to make them smarter, cooler, and more convenient.

Take our lunch and hydration collection—born from a desire to fuel kids at school and on the go. Our measure of success? Consumer feedback. We love seeing kids and parents living their best life, b.box in hand.